This website is intentionally simple. Because successful property investing usually is.
Get Access to Investment Properties Before the General Public
So You Can Secure Better Pricing, Better Selection, and Better Long-Term Outcomes
Off-market apartments in Brisbane and the Gold Coast,
identified early and analysed carefully —
without hype, pressure, or flashy marketing.
👉 Get the Winning Edge Playbook
Free consumer awareness guide + VIP early notification access
Why This Website Exists (And Who It’s For)...
This website was created for a very specific reason.
Most property investors only ever see opportunities after they’ve been packaged, polished, and marketed to the masses.
By then:
- Pricing has usually moved on
- The best options are often gone
- And decisions are driven more by emotion than logic
This site exists to give investors earlier visibility —
before the noise, before the competition, and before the pressure.
If you’re here, it means you’re interested in:
- Understanding how experienced investors actually assess opportunities
- Learning what happens before properties hit the big portals
- And positioning yourself closer to the front of the queue — not the back
The benefit of being here isn’t hype or excitement.
It’s clarity.
Clarity around:
- How off-market access really works
- How foundation pricing can change outcomes
- And how disciplined analysis can improve long-term results
This isn’t a listing site.
It’s a thinking site.
And it’s designed to help you make better decisions before large amounts of capital are committed.
Why I Built This — And Why I Still Do It...
I bought my first property at 19.
I made mistakes.
I learned the hard way.
And some of those lessons were expensive.
Over the next 40 years, I built a multi-million-dollar international property portfolio and helped thousands of people succeed in business — because that’s where cash flow comes from.
But wealth?
Real wealth tends to be built in property.
I semi-retired at 50… and quickly realised I missed the thinking, the analysis, and helping people make smart decisions.
So now I work with a small number of clients and focus on quality opportunities — especially the ones that never reach the public market.
The aim is simple:
help you avoid the mistakes most investors make and give yourself a better starting position before you commit serious money.
Where Most Investors First See Property… Is Already Too Late...
Most investors only ever see property once it reaches one of two places:
- The big online portals
- Or a polished, million-dollar display suite
By the time that happens, a lot has already occurred behind the scenes.
The developer has:
- Locked in marketing budgets
- Built expensive display suites
- Started advertising to the masses
And that cost has to be recovered somewhere.
Often, it’s recovered in the pricing.
At that stage:
- Foundation pricing is usually gone
- The best layouts and aspects have already been selected
- And buyers are now competing emotionally instead of logically
What most investors don’t realise is that many of the strongest opportunities exist before all of that happens.
Before the display suite.
Before the portals.
Before the noise.
That earlier window is where disciplined investors aim to be.
If you’d like to understand how experienced investors see opportunities before this stage, you can request the Winning Edge Playbook below...
What “Off-Market” Actually Means...
Off-market doesn’t mean secret deals or insider tricks.
It simply means early access.
It’s the phase where:
- Pricing is often still at foundation level
- Selection is at its best
- Decisions can be made calmly, without public competition
Instead of choosing from what’s left,
investors get the chance to choose from what’s best.
This doesn’t guarantee success — nothing in property does —
but it significantly improves the starting position.
And in long-term investing, the starting position matters.
The Setup Experienced Investors Look For:
In my experience, the strongest opportunities tend to appear when three things line up at the same time:
1️⃣ A prime location
Areas with proven demand drivers, infrastructure, lifestyle appeal, and long-term fundamentals.
2️⃣ A high-quality developer and builder
Track record matters. Poor delivery can undermine even the best location.
3️⃣ Off-market, foundation-level pricing
Early access, stronger selection, and pricing that hasn’t yet been inflated by mass marketing costs.
When those three align, investors can potentially position themselves for:
- Stronger rental appeal
- Better long-term resale demand
- And a higher likelihood of outperforming the general market over time
There are no guarantees —
but this is the kind of setup seasoned investors actively look for.
If you’d like to understand how experienced investors see opportunities before this stage, you can request the Winning Edge Playbook below...
How Savvy Investors Find Deals Before the Crowd
How I Analyse Property — And Why Most Buyers Never Do...
When assessing an apartment investment, most people focus on price and finishes.
That’s understandable — but it’s rarely enough.
For example:
When analysing your next potential investment, have you ever considered the Walk Score?
Most buyers haven’t — and many don’t even know what it is.
Walk Score measures how easily someone can live day-to-day without relying heavily on a car — access to cafes, transport, shopping, services, and lifestyle amenities.
Why does this matter?
Because apartments with higher walkability tend to:
- Appeal to a broader tenant base
- Experience stronger long-term demand
- And hold value more consistently over time
Here’s another question.
Have you ever looked at the average 10-year capital growth of a suburb —
rather than just what happened in the last one or two years?
Short-term growth can be misleading.
Longer-term data often tells a far more reliable story.
These are just two examples.
The Winning Edge Playbook looks deeper than surface-level features and marketing headlines.
It’s designed to assess:
- Location fundamentals
- Demand drivers and supply dynamics
- Long-term performance patterns
- Apartment design, layout, and aspect
- Livability, walkability, and rental appeal
The goal isn’t to chase the hottest deal.
It’s to avoid expensive mistakes and improve the odds of long-term success.
Start With the Thinking — Before You Commit Capital
If you’d like to understand how experienced investors analyse off-the-plan apartments — before committing significant money — you can request my free consumer awareness guide:
The Winning Edge Playbook
20 Things Every Investor Should Know Before Buying an Apartment Off the Plan
Plain English
No hype
Designed to give you more clarity than most buyers ever get
This Is Likely a Good Fit If…
This approach is probably right for you if:
- You’re a long-term property investor
- You want access before the general public
- You value disciplined analysis over excitement
- You understand there are no guarantees — only better setups
This is probably not a good fit if:
- You’re chasing quick wins
- You want certainty or promises
- You prefer flashy marketing over fundamentals
If you’re still reading, this is probably relevant to you.
Get the Winning Edge Playbook and receive early notification when off-market opportunities become available.
YOUR NEXT STEP IS SIMPLE: If you're ready to stop gambling with your property investments and start building predictable wealth, here's what to do:
OPTION 1: Book Your Free Discovery Call (RECOMMENDED)
I'll personally analyze your situation and show you current opportunities that match your goals. No obligation, no pressure - just professional insights from someone who's been successfully investing for 40+ years.
OPTION 2: Get Your Free Consumer Awareness Guide
Before investing in ANY off-the-plan property, you must know these 20 critical factors. This guide could save you $50,000+ in costly mistakes.
FREQUENTLY ASKED QUESTIONS:
What exactly do you mean by “off-market” properties?
Great question! “Off-market” simply means these developments aren’t publicly advertised on portals like realestate.com.au or Domain. Because of our direct connections with top builders and developers across Brisbane and the Gold Coast, we often get access to opportunities before the public even knows they exist. That’s where the best deals usually happen.
Do you charge me anything for this service?
Nope. Our service is completely free for clients. We’re paid by the developer, not by you. Think of us as your insider connection who opens doors you wouldn’t otherwise know about—without any cost on your end.
Why should I consider off-market instead of just buying what’s online?
Simple: by the time properties hit the open market, the best options are usually gone. Off-market deals often mean better pricing, better selection, and stronger capital growth potential—because you’re getting in early.
What kind of properties do you specialise in?
We focus on prime locations—suburbs with strong demand, rental yield, and high capital growth potential. Our 20-Point Winning Edge Playbook ensures every property passes strict criteria before we recommend it.
Do you give financial advice or tell me what to buy?
No—we’re real estate agents, not financial advisors. Our role is to educate you, give you access to opportunities, and help you understand different investment strategies. Ultimately, you decide what’s right for your goals. We always recommend doing your own due diligence (and chatting with your accountant or financial advisor too).
How do you choose which developments to show me?
Every property goes through our 20-Point Selection System. That covers things like long-term growth drivers, rental yields, vacancy rates, transport access, amenities, and more. Only the properties that tick the right boxes make the cut.
What if I’m new to investing and don’t know where to start?
Perfect! That’s exactly why we created the Consumer Awareness Guide. It walks you through the essentials so you don’t make expensive mistakes. Plus, we’re here to explain strategies in plain English—no jargon, no pressure.
How soon can I see some opportunities?
Once you’ve gone through the guide and booked a quick discovery call, we can usually start showing you qualified opportunities within days.
Why do developers work with you instead of just going public?
Developers often need to sell a percentage of their project quickly to secure bank funding. By giving us access first, they move faster—and our clients get the first pick of the best apartments or townhomes.
What if I’m just curious and not ready to buy right now?
That’s absolutely fine. The guide is designed to educate you so when you are ready, you’ll make a smart move. In the meantime, you’ll get access to market insights and off-market opportunities to stay ahead of the curve.
IAN MARSH, Director
ABN: 73 158 528 066
270 Birds Road, Guanaba QLD 4210
Phone: 0466 426 900 | 1300 881 671
Email: [email protected]
Licensed Real Estate Agent
Multi-Million Dollar International Portfolio
Author of "The Inconvenient Truth About
Business Success"
40+ years of property investment experience
Built 5 multi-million dollar companies
Former owner of Streetsmart Business School
Helped many investors achieve exceptional returns
Disclaimer: We are not financial advisers. All projections are based on current market data and past performance. Always seek independent advice before investing.
IMPORTANT DISCLAIMER: Past performance does not guarantee future results. Property investment carries risks including potential capital loss. The deposit bond strategy requires sufficient equity and is subject to lender approval and market conditions. All examples are for educational purposes. This information is general in nature and does not constitute financial advice. Always seek professional financial and legal advice before making investment decisions.
Ian Marsh is a licensed real estate agent, not a financial planner. All recommendations are based on his professional opinion and experience.
© Winning Edge Real Estate. All Rights Reserved.